--- title: Penetrace Blog | Mats Rönne description: Mats Rönne is a partner of Penetrace. He is a senior strategist with a career in international brand development and marketing communications. He has held a variety of senior roles and positions for both B2B and B2C companies and have had global responsibility for brands like Electrolux, Ericsson and Skanska. --- [![logo](https://blog.penetrace.com/hubfs/Website/penetrace_logo.svg) ![logo](https://blog.penetrace.com/hubfs/Website/penetrace_white.png)](https://blog.penetrace.com/) - [Products](https://www.penetrace.com/platform) - [Services](https://www.penetrace.com/services) - [Our story](https://www.penetrace.com/our-story) - [Blog](https://blog.penetrace.com) - [Contact](https://www.penetrace.com/contact) - [Support](https://penetrace.kb.help/) - [Log in](https://app.penetrace.com) - [EN](https://blog.penetrace.com/) | [SE](https://blog.penetrace.com/se) | [NO](https://blog.penetrace.com/no) ☰ [![BOOK A MEETING](https://no-cache.hubspot.com/cta/default/3275220/interactive-197633486985.png)](https://blog.penetrace.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL8bcgxVHcIV%2Buoos1TkgNkpLyPunyYqoyOqqjFWqYKfChh7piJxVyw9Yf0RHYSg%2BEABB6HaXGkEJDq%2F8xdUdmD%2FS6WQeFljkxr%2FgKmkGf%2Fpd2TYvAX6DqgGy3%2FA007w476x5M0v7EpAZWMkvwyO5wdyi5CpPE6HlHM%2Fc4RgGvU8nadmQ%3D%3D&webInteractiveContentId=197633486985&portalId=3275220) - [Products](https://www.penetrace.com/platform) - [Services](https://www.penetrace.com/services) - [Our story](https://www.penetrace.com/our-story) - [Blog](https://blog.penetrace.com) - [Contact](https://www.penetrace.com/contact) - [Support](https://penetrace.kb.help/) - [Log in](https://app.penetrace.com) --- [EN](https://blog.penetrace.com/) | [SE](https://blog.penetrace.com/se) | [NO](https://blog.penetrace.com/no) [Login](https://app.penetrace.com/PenetraceMVC/Account/Login?ReturnUrl=%2fPenetraceMVC%2fDashboard%2fMyBrands) X [![](https://blog.penetrace.com/hubfs/metrics.jpg)](https://blog.penetrace.com/roi-is-not-a-measure-of-effectiveness) ## [ROI is not a measure of effectiveness](https://blog.penetrace.com/roi-is-not-a-measure-of-effectiveness) [Read more](https://blog.penetrace.com/roi-is-not-a-measure-of-effectiveness) [![](https://blog.penetrace.com/hubfs/overlayphonev3.jpg)](https://blog.penetrace.com/how-to-measure-the-value-of-marketing) ## [How to measure the value of marketing](https://blog.penetrace.com/how-to-measure-the-value-of-marketing) [Read more](https://blog.penetrace.com/how-to-measure-the-value-of-marketing) [![](https://blog.penetrace.com/hubfs/Penetrace_September2017/Blog_images/gastblogg.jpg)](https://blog.penetrace.com/five-key-components-needed-for-marketing-effectiveness-to-prosper-in-your-organisation) ## [Five key components needed for marketing effectiveness to prosper in your organisation](https://blog.penetrace.com/five-key-components-needed-for-marketing-effectiveness-to-prosper-in-your-organisation) [Read more](https://blog.penetrace.com/five-key-components-needed-for-marketing-effectiveness-to-prosper-in-your-organisation) ## Speak to a marketing expert today [BOOK A MEETING NOW](https://www.penetrace.com/cs/c/?cta_guid=4de4a2b5-2164-4a2c-a80e-3e7326f6b34a&placement_guid=bbe1849f-96b0-436d-a10b-d98ee6041c56&portal_id=3275220&canon=https%3A%2F%2Fblog.penetrace.com%2Fcontent-marketing-is-here-to-stay-how-to-measure-the-impact-of-your-brand&redirect_url=APefjpHTc8DQ80qmvYgEEA9TUakMEanKq0USEMKvZyPhWz4Z5fWvXVP2Y36Cmx_9b4YDs9sF8HinRlkkA-pOQkIF5CHSyeng90llP2OrbDP8Z-n-6wlgY6GiGqPRPfmvMBzw6Vji8wdgOn2lXuUCF9L9q8Ge8ObkNY6qhsa3_HTeizWQTegL9lmbTbEXqbsX8zqpHY4vFzLr-q91cGCmRfyBUiZvhMCqvmHeudfZTpdpScjjBxST4fXe01aMeY_H0AFZjaGNkTru&click=300ceb86-6feb-4463-8130-b7652ac0e888&hsutk=b1f4e6bc2e41220173bc907a6113167e&signature=AAH58kFDgvWO4u1ts9CkqmcbiQ5flDWjyw&utm_referrer=https%3A%2F%2Fblog.penetrace.com%2F&pageId=21586037389&__hstc=61900851.b1f4e6bc2e41220173bc907a6113167e.1583056372336.1584623611163.1584627703197.5&__hssc=61900851.78.1584627703197&__hsfp=428131620&contentType=blog-post) ###### Navigation [Platform](https://blog.penetrace.com/platform) [Services](https://blog.penetrace.com/services) [Our Story](https://blog.penetrace.com/our-story) [Contact](https://blog.penetrace.com/contact) [Support](https://knowledge.penetrace.com/) [Privacy Policy](https://blog.penetrace.com/privacy-policy) ###### Contact us E: hello@penetrace.com E: support@penetrace.com ###### Subscribe to our newsletter ###### Follow us --- Copyright © 2020 Penetrace. All rights reserved. [Web](https://techweb.no/ny-nettside) and [inbound marketing](https://techweb.no/inbound-marketing) by [Techweb](https://techweb.no/) ![](https://dc.ads.linkedin.com/collect/?pid=252753&fmt=gif)