Check your brand health!

Let us perform an evaluation of your brand survey. We will provide you with detailed and specific advice on what you should change, add or remove in order to ensure that you are measuring the correct metrics. An optimized setup of your brand measurement will give you useful and valuable insight.

By looking at both historical and current data, we have a good foundation for identifying communication challenges and gain insight into what you should focus on in order to perform even better.

When you have mapped out your brands communication challenge, the next step is to identify which creative messages will have an effect in each step of they buyer's journey. If your company's communication challenge is consideration, it is important that your message has an impact on consideration and not on top-of-mind or recommendation. This may sound quite basic, but many advertisers actually lack this insight.

A brand survey measures what consumers think and feel about brands on various key issues. The main purpose is to uncover the brand's strengths, weaknesses and scope, and to reveal if the brand is moving in the desired direction. Brand surveys are often described as a "health insurance" or an "early warning" for future changes in consumer behaviour.

We can help you improve your existing brand survey or establish a new one. The goal of the evaluation is to provide you with a list of concrete actions. By implementing these recommendations, you're more likely to achieve better brand preference and sales.

If your brand performance is already reported in Penetrace, we can also perform a dashboard review in order to make sure that you are using the systems's features properly. This could include the use of filters, calculations or significance notifications on your data.

Get in touch to find out how we can help you.