Many advertisers run campaign after campaign without checking to see if they actually work as intended. When you fail to test your campaigns, you loose the opportunity to make adjustments that can amplify the campaign's communication effects. This usually boils down to a matter of time and money. Until now.
Measure campaign performance in Penetrace
We will handle the entire process and the results are presented in our digital dashboard.
- Penetrace have a database of nearly 10,000 campaign tests
- We compare your campaign to industry benchmarks, media channel or media mix benchmarks, as well as your brands historical benchmarks
- We have a lot of experience in measuring the effectiveness of advertising campaigns
- We know what is needed for campaigns to work optimally
- We know how a campaign should perform within its industry