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BESTILL EN POST-TEST

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Many advertisers run campaign after campaign without checking to see if they actually work as intended. When you fail to test your campaigns, you loose the opportunity to make adjustments that can amplify the campaign's communication effects. This usually boils down to a matter of time and money. Until now.

 

Measure campaign performance in Penetrace

We will handle the entire process and the results are presented in our digital dashboard.

Penetrace4


  • Penetrace have a database of nearly 10,000 campaign tests
  • We compare your campaign to industry benchmarks, media channel or media mix benchmarks, as well as your brands historical benchmarks
  • We have a lot of experience in measuring the effectiveness of advertising campaigns
  • We know what is needed for campaigns to work optimally
  • We know how a campaign should perform within its industry

Which questions will be answered?

  • Is the advertisement able to attract attention and what media channels contribute to this?
  • Who is perceived as the sender of the campaign?
  • Is the desired message clearly communicated in the campaign?
  • How well-liked is the campaign?
  • Does the campaign succeed in strengthening the brand?
  • Does the advertisement leave a good impression?
  • What elements of the advertisement have probably had a positive impact?
  • Is the campaign credible, attractive and relevant?
  • Does the campaign lead to desired behavior?
  • How does the campaign perform in relation to benchmarks in key areas?
  • What worked and what did not?

The offer includes:

  • Evaluation of one media channel (technical set-up)
  • Awareness in up to five other channels in the media mix
  • Project management
  • Dialogue with institutes
  • Masking of material
  • 500 interviews in Norstat panel, CAWI, 5 min LOI, IR 100%
  • Coding of answers from open-ended questions
  • Reports in Penetrace online dashboard

Contact us for more information and pricing