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Mats Rönne

Mats Rönne is a partner of Penetrace. He is a senior strategist with a career in international brand development and marketing communications. He has held a variety of senior roles and positions for both B2B and B2C companies and have had global responsibility for brands like Electrolux, Ericsson and Skanska.

Recent Posts

ROI is not a measure of effectiveness

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How to measure the value of marketing

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Five key components needed for marketing effectiveness to prosper in your organisation

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