Why advertisers created Penetrace

Spring 2005: IRM Media just published their annual report stating how much Scandinavian advertisers spend annually on media exposure. It was a min...
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How to measure the value of marketing

A brand-new year is upon us. Most businesses have taken stock to see what was achieved during the past year. Measuring the results and value of ma...
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Five key components needed for marketing effectiveness to prosper in your organisation

Mats Rönne is a partner of Penetrace. He is a senior marketing advisor with a career in international brand development and marketing communicatio...
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