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The risk of not testing the effectiveness of your marketing campaign
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The biggest challenges marketers face – and the solutions to them
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ROI is not a measure of effectiveness
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Optimise your media mix with Campaign Trend
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Create, save and schedule reports without using spreadsheets
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How to measure the effect of marketing in the digital economy
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Why advertisers created Penetrace
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How to measure the value of marketing
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Five key components needed for marketing effectiveness to prosper in your organisation
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